Waitrose Strategic Analysis Essay Example | Topics and Well Written Essays - 250 words

Waitrose Strategic Analysis - Essay Example Integrity and transparency is also found to be crucial in the strategic planning of Waitrose. The vision of Waitrose in implementing its strategic operations is concentrated on generating value for its employees and also for its other stakeholders by rendering due significance to transparency and integrity in its business operations. In its vision statement, the company also states that employees are treated to be the owners of Waitrose where due consideration is provided towards their inclusion in the decision making process (Waitrose, 2013). In its mission statement, Waitrose further emphasises to create a difference by rendering quality assurance to its customers generating greater brand value in its targeted market. In its mission, the company also intends to work in partnership with large brands in the industry. To be precise, creating a healthy competitive environment and through better resource allocation, the company intends to deliver its services to its customers through effective pricing which secures its organisational interests as well as the interests of its stakeholders (Waitrose, 2013). Waitrose, 2013. The Waitrose Difference. About Waitrose. [Online] Available at: http://www.waitrose.com/content/waitrose/en/home/about_waitrose/our_company/the_waitrose_difference.html [Accessed March 04,