Samsung Yemen Lcd Tv & Its Accessories

SAMPLE MARKETING PLAN FOR SAMSUNG 3D TV Inspire the world, create the future. 1. 0 Executive Summary Samsung Electronics has proven to the business world that they atomic number 18 one of the most prestigious engineering companies in the industry. With more technology advancements than our tradeplace tummy handle at this point and time, Samsung has paved the way for the future in electronics. iodine of the most popular new toys in the market today, is the unbelievable 3D TV. The early 3D TV was launched in March of 2010, and has already had a major impact on the market.Samsung dominated the market, controlling n archaean90% of the total share. Samsungs ingathering, the 9000 serial TV, isincomparable to competition with its ultra-thin screen, measuring only 0. 3 inches in width. The 9000 series too issues with a full color spectrum that makes for anincredible viewing experience. 2. 0 authority Analysis Samsungs current strategy in the 3D television market is to seize a domi nant market share while the market is being pioneered and to maintain the majority market share throughout the stages of the 3D television life cycle.With the recent release of 3DTVs into the market in early 2010, the proceeds is still considered to be in the introduction stage of the ware life cycle. While Samsung introduced itsnew slogan, Inspire the world, Create the Future, the companys strongest emphasis in the last both years has been on convergence andintegration. Samsung has re-organized theircorporation to encourage cross-pollination and innovation. This is demonstrated by the progressive approach to the market that Samsung has taken, acknowledging the lack of immediate growth in the market, and innovating to defecate for the potential growth in the market.Targeted Segment With the takement of 3D TV technology, Samsungs target market is substanti bothy identified as the EarlyAdapter. An early adapter is aconsumer who has a very quick rate of diffusion, the rate at whi ch the market accepts a new product or product idea. One Strategy Analytics Survey identified Cube Tubers as the most likely consumers ofproducts available in the 3DTV market. Cube Tubers, are twice as likely to express interest in receiving 3D TVprogramming at home. These consumers represent arather small eight-ten percent of the overallpopulation.They are most likelyyoung, mid-twenties to late thirties Caucasian males,educated and married. They seem to be themost likely faecal matterdidates to show interest in get the newest generation of the television market. Along with the Cube Tubers, the commodiouser target market tends to be families with young children. The target audience for 3D TVs will mostly be represent in or nearbigger cities. These locations must beconsidered the prime market areas due to the likelihood of the availability of 3D content in urban areas rather than away from cities in the more technologicallyconstrained rural areas. Competitive Analysis . Sony coope ration 2. Mitsubishi Inc. 3 . Panasonic Inc. 4 . LG Electronics Inc. 5 Vizio Inc. 1 Sony Corporation Sony is a Japanese company that uses web advertising as a dominant feature. They offer different videos and PDF documents on their websites to help customers down the stairsstand their business. When typing into Google,Sony does not come upfirst, however, Best Buy was one ofthe leaders, who sellSony TVs. Sony finds itself in the top five of the market share of the previous trends of the television market, usually in the top three until recently being bumped down to fifth recently in the FPTV market. Mitsubishi Inc. Mitsubishi Inc. is also a Japanese companywith a Very broad product mix, and a marketing theory that anything is possible. They Aim to release their 3D TVs mainly through private company sales rather than in across the country acclaimed retail stores like most brands. Mitsubishi has continued touse and perfect DLP technology, created by Texas Instruments, while Samsung ha s moved on from DLP and has released some beautiful Plasma, LCD and direct3D TVs.Mitsubishis difference isin its picture quality,although DLP offers great picture quality the technology has many drawbacks such as bulb replacement and interior cleanup spot to maintain picture quality that hinder consumers from buying their product. Mitsubishi is the most recent follower of trends by recently adopting the Smart TVidea and integrating meshconnectivity into the unit. .3 Panasonic Inc. Panasonic, another Japanese company, is another competitor finding its way to the top three market shares in the TV market.Panasonic aims to bethe No. 1 leafy vegetable Innovation Company in the Electronics Industry by 2018, the 100th anniversary of theirfounding. After Samsung initiated an unexpected price war with Panasonicat the opening of the 3D market, they announce an expectancy to miss sales targets for the first year. Demonstrating Samsungs sound knowledge of good pricing strategies keeping co mpetitors on edge. Panasonics premier 3D product differs inthe backlight composition, opting to use plasma for theopening of the 3D market. LG Electronics Inc.LG Electronics is a Korean company. LG Electronics Inc. , ranking as the worlds second-largest maker of flat-screen TVs,said it aims to strengthen its presence in the burgeoning 3D TV market, seeking to grab a share larger than its target for the liquid-crystal display (LCD) TV market. LG is eyeing 25percent of the global 3DTV market this year, which amounts to 950,000 sales based on an annual market forecast of 3. 8 zillion units. That compares with LGs 15percent market share target forLCD TVs, or25 million units. LG had focused on themass market.Initially LGs objectivewas to create footprint among the sizable middle class, and other than its aggressive pricing, little todistinguish it fromother consumer unchanging companies. 5 Vizio Inc. Vizio is a market share leader in the industry, but its claim to success is in its abil ity to followtechnology and market trends. Vizios vision is to be the industry leaderin consumer electronics by consistently delivering the latest technologies at the most affordable price. Vizio has developed cost efficient business methods that allow them to undermine the quality of the products slightly and the price for what they sell atsignificantly.SWOT Analysis Strength A. High Quality Innovative Products Brand Prestige Samsungs 3D TV market products lead theindustry as they beget pioneered the launch of thenew market segment inearly 2010. Samsungs LED TV product line has earned the prestige of the best picture quality available in the market by Consumer Electronics Reports. Those very products arealso star(p) theway in innovation in the way of style and appeal to consumers, as Samsung released the 9000Series, which is thethinnest 3D TV available at. 31 inches.Samsung is a strong corporate brand knownfor its quality products andadvanced technology use. The brand prestige that Samsung looks to carry over from the LED, LCDand Plasma markets, hoping consumers will easily identify the brand and associate it with it high quality products from an organization dedicated to providingmarket leading products. B. Availability of Resources Samsung recently transferred 300 engineers from their very prominent semiconductor unit business unit within the organization, and established a new television business unit.The relocation of these engineers hasallowed SE to develop market products far beyond the technology and innovative capacity of competitors. C. Constant Focus on RD Samsung Electronic has been regularly strengthening its research and developments (RD) function. The company devotes significant resources and attention to develop consumer-preferredproducts with innovative and distinctive features. It is evident from the fact that, the company invested approximately 5. 0% of its revenue in RD activitiesover 2008 and 2009. 2 WeaknessesA. Lack of joining with 3D Gaming Content Unlike SEs competitor Sony, Samsung does not have a direct association with content provider for 3D gaming. Acknowledging that the 3D gaming segment will account for a substantial market share, one could infer Sonys association with gaming consoles like PlayStation asa competitive advantage over Samsung. B. High Quality, High Price Understanding SE prides itself on having very high quality products, one can infer that SE canjustifiably charge the highest price for those renowned products.To maintain a dominant market share as the market for 3D TVs expands, SEs establish target consumer willhave to expand. With thetarget consumer established economically as the upper direct of the middle class and all levels of the upper class shortly, the target will have to expand to incorporate all members of the middle class. 3 Opportunities A. Strategic alliances that enhance the companys product religious offerings Samsung Electronics has entered into strategic agreements wi th some of the well-known companies of the world in the recent past.For instance, during June 2009,the company signed a patent cross license agreement with Toshiba for semiconductortechnologies. Toshiba is the leading player in the NAND flash memory market with thousands of patens under itsname. Toshiba is also in the forefront of innovations in this product category with several new technologies under its credit. By signing the cross licensing patent agreement with Toshiba, Samsung Electronics continues to have access to important NAND flash process technology as well as multi level cell flash memory design IP relevant for future NAND flash generations.B. Partnership to access 3D gaming content Establishing a union with a company in the video game industry would be ideal to increase the amount of 3D gaming content. Although this segment ofthe market is currently minimal, the surplus of content could influence consumers so that the segment could increase. A partnership with a compa nylike Microsoft could have an impact on the marketgreatly. The measure of this opportunity would be immediately, the sooner the partnership begins, and the sooner the content could be produced, presenting an opportunityfor the marketto expand. . Threats A. 3D Gaming Market Sony The fact that Sony offers the PlayStation gaming console, they have a foot in the door with the consumers who have interest in 3D gaming, which could potentially represent a significant share of the market. Sonys PlayStation is the first gaming console to launch 3D gamingcontent. This relationship between the two products allows Sony to sell both products together at a discount offering not only a product to view 3D content, but also a gaming console with abilities that allow consumers to play3D games.